Local Store Marketing: “Be” The News!
Local Store Marketing: “Be” The News!
Who is the person who knows the most about what's happening in your store? You! It's your duty to make news stories about your store . Don't expect others to do this for you. Engaging with local newspaper to create news coverage on your store is an effective option to obtain endorsements from third parties. Many editors - and especially, the beat reporters are always looking for stories of news about local companies. It is your job to entice them. In keeping them informed with news as well as information about your business will help establish a connection which they will enjoy. Good relationships with the media not only ensure that you are in the forefront of conversation with journalists and members of the public and creates a bond in the event you have to deal with any negative situation regarding your store at some point in the near future. Meet the local newspaper editors, beat writers, DJs and newscasters. so that you can continually update them with news articles related to employee promotions, product and service launches and other information about your business. Visit:- trụ trồng rau thủy canh https://vattuxd.com/ ruouvangchile.vn While this won't translate into immediate sales, it can lower your advertising costs. Building a positive, proactive relationship with the local media will increase the chance that they run reports about your store at no cost to you. This type of news is well-received by the general public, and keeps your store visible to the community. For every mention that you are given in the local media, that's one less advertisement that you need to be put in place. Plan on creating one news item per quarter at a minimum that you can distribute to all media. The news items could include announcements about a new product or service or it can be a smaller news story that includes a store manager announcement. Build Your Media Contact ListIdentify any smaller daily and weekly papers that service your 3-mile trade area, as well as local magazines, radio stations, and TV stations. You should make it a habit to visit each newspaper and present yourself and your business to them in the future for reference. Bring a free sample , details about your brand as well as your contact details and the location of your store. Establishing a connection ahead of any needs is an effective way to keep your name in the news with those in the media of your area. This can help you in bringing positive news to the newspaper, and also avoid having negative stories being published if it happens to occur. Create Employees Star-Worthy:Our employees were often raised in the communities in which they live and work. As they progress through their careers, recognition from peers can be more important than financial gains. If an employee was recently elevated at your workplace then why not reveal this growth to the community with a simple press release? The employee is recognized and their family is proud and your company is held in high-esteem by the local community for "promoting an employee of their own." It's a fairly simple approach to meet your goals on multiple aspects. "Feel Miles" Articles How long is the date of your birthday? You probably had to think about that for a bit before adding up the years that you have been in business. Imagine how difficult it would be for anyone else to determine how long you've been in business. It's up to you to remind and inform customers of important mile markers in your business. Mileposts help to increase the credibility of your business's image by blurting "we are still in business"" Be A Good Community citizen: Pick a charity and host events that raise awareness and/or raise funds for the local charity within your business and then promote it through the media. Media is often the voice of the community and they like nothing better than getting a "feel good" news story about an event that benefits local charities at your business. Create a photo-op at your business to get people excited about the charity event and at the end of the event, pay a check to the organization. The charity is successful while your business receives visitors and the media will have a good story to counter the negative press that they frequently publish. Create A "Call-to-Action": Every one loves a bargain, and a news piece that includes a promotion for your store - especially when it's a charitable or milepost - is sure to garner a look from the local media. Be succinct in message and do not be "advertising-like" however, instead create more of a public service announcement to achieve more effective results. The media could pick up your announcement even if it's an unpopular news day, as a means of "filling with content". The more credibility you establish with the media before the event the better chance you have of your content being featured. It's amazing how many small businesses do not take the time to cultivate relationships with media. The media is constantly on the lookout for news and having a steady stream of news sources helps them. In most cases, it is the squeaky wheel which is the source of oil. A steady stream of news from your business will help establish this pipeline to the media. John Matthews is the founder and president of Gray Cat Enterprises, Inc. which is a strategic plan and marketing service firm that is specialized in helping businesses develop in the restaurant, general retail, and convenience industry. He has over 20 years' senior-level experience in retail and a speaker at events for retail groups across all over the U.S., Matthews has recently written two step-by-step manuals Local Store Marketing Handbook for Retailers and Grand Opening Handbook for Retailers

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